About ITdada

Why we built it

We kept meeting two people with the same problem, from two different sides. First, a creator who knew her work was good, but had no proof. So she accepted any price she was offered. Second, a company paying for a promotion, with no way to know if the price was fair. Both were guessing. Guessing always costs somebody money.

A follower count proves nothing on its own. One hundred thousand followers who never buy anything are worth less than eight thousand followers who ask how to buy. Somebody had to measure that difference and write it down. That is what we do.

How we work

• We study every public post on the account, one at a time, along with the comments underneath it.
• Every number in your report is calculated from what we found. We never estimate a number, increase a number, or invent one.
• A person reads the finished report before it is sent to you. No report reaches a customer unchecked.
• Your reports and your data stay private to you, stored securely and never sold or shared.

What we never do

• We never ask for your Instagram password, and never log in as you.
• We never claim private Instagram figures such as reach, saves or audience age.
• We never invent a number to make a report look better.
• We never put your private report in the version you send to brands.